RAROMA coordinated and advanced the strategic cooperation agreement (MOU) signed between the Murano Group of Japan and the Peoples Committee of Hue City, Vietnam.
Comprehensive MOUs between a public authority and a private company are extremely rare. This agreement was achieved after nearly two years of dialogue and coordination.
Building on the agreement, the partners will pursue medium- to long-term city-branding initiatives, including the continued organization of HUE MATSURI, tourism promotion, and cultural exchange programs.
As a bridge between the public and private sectors in cultural strategy, RAROMA supported the project from concept through execution.
